---
title: How to customize email subscription types in HubSpot - Your HubSpot Helper
description: Reduce unsubscribe rates and provide more targeted emails by setting up customized email subscription types in HubSpot.
---

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# How do you set up email subscription types in HubSpot?

In this step-by-step video, we’ll review:

- Why you should set up different subscription types
- How to create new email subscription types
- Tips to decrease unsubscribe rates
- How to customize your "manage preferences" page
- GDPR-compliant methods to collect email opt-ins on forms

Watch the video

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 Video by <https://www.meetkiwi.com/>