---
title: "Lead Scoring: How to Audit, Optimize and Create HubSpot Reports"
description: Find out how to audit, optimize and create HubSpot reports for your lead scoring model to improve effectiveness. Get instant access now!
image: https://resources.meetkiwi.com/hubfs/1.%20Kiwi%20Content/Premium%20Content/Lead%20Scoring%20How%20to%20Audit,%20Optimize%20and%20Create%20HubSpot%20Reports/Audit%20Optimize%20and%20Report%20on%20HubSpot%20Lead%20Scoring-Kiwi.png
---

[![KiwiCreative-Logo](https://resources.meetkiwi.com/hubfs/Admin%20-%20Kiwi%20Creative/Logos/New%20Design/KiwiCreative-Logo.svg "KiwiCreative-Logo")](https://www.kiwicreative.net/)

# AUDIT & IMPROVE YOUR HUBSPOT LEAD SCORING

---

![Audit Optimize and Report on HubSpot Lead Scoring](https://resources.meetkiwi.com/hs-fs/hubfs/1.%20Kiwi%20Content/Premium%20Content/Lead%20Scoring%20How%20to%20Audit,%20Optimize%20and%20Create%20HubSpot%20Reports/Audit%20Optimize%20and%20Report%20on%20HubSpot%20Lead%20Scoring%20Mockup.png?width=874&name=Audit%20Optimize%20and%20Report%20on%20HubSpot%20Lead%20Scoring%20Mockup.png "Audit Optimize and Report on HubSpot Lead Scoring")

## **Lead Scoring: How to Audit, Optimize and Create HubSpot Reports**

#### Use this insight-packed guide to:

- Understand what to look for, and what questions to ask your sales and marketing teams when auditing your lead scoring
- Discover our top tips for optimizing your HubSpot Score property (or lead scores in general!)
- Build custom reports that can help you determine the effectiveness of your lead scoring model

GET THE GUIDE

### Get instant access to all the strategic insights for your lead scoring audit

×

 © 2026 Kiwi |  A HubSpot marketing agency for B2B software and technology