--- title: The Top Nine Mistakes Tanking Your Website’s Performance description: Transform your website into a lead-generating machine with expert insights on common pitfalls and effective optimizations. Unlock our step-by-step video for immediate improvements. image: https://resources.meetkiwi.com/hubfs/1.%20Kiwi%20Content/Website%20Action%20Plan%20Promo/Website%20Action%20Plan%20Promo-Kiwi%20Resource%20Gallery.png --- # The Top 9 Mistakes Tanking Your Website's Performance   **Is your website struggling to convert visitors? You might be making one of these nine mistakes. 👇** Your website should be your #1 sales tool, but even the best sites can have modules with a nightmarish user experience, dead-end pages, hum-drum copy and slow load times. **We've built and optimized countless websites—from startups to Fortune 500 enterprises—and we're ready to share our insider secrets with you!** Discover the 9 most common fixes we recommend to hundreds companies to transform your WordPress or HubSpot website into the lead-generating machine you deserve.   ![WAP Still 1](https://resources.meetkiwi.com/hs-fs/hubfs/1.%20Kiwi%20Content/Website%20Action%20Plan%20Promo/Screen%202.png?width=450&height=350&name=Screen%202.png) ## Unlock instant video access ![WAP Experts](https://resources.meetkiwi.com/hs-fs/hubfs/1.%20Kiwi%20Content/Website%20Action%20Plan%20Promo/Group%202752%20(1).png?width=728&height=931&name=Group%202752%20(1).png) ## Learn from some of the brightest website brains in the biz **Meet the website dream team at Kiwi Creative.** Owner Jen Lombardi along with Adam Gunderson, Ryan Patterson, Katie Schooley and Emma Washington are just *some* of the brains behind the website team. With decades of combined experience in WordPress, HubSpot, SEO, Google Marketing Platform, UX design and more—***we know web content, design and development inside and out.*** Kiwi Creative itself is a long-time HubSpot Solutions Partner, Hotjar Partner, Google Partner and digital marketing agency—we've seen it all, and fixed it all. - 4x accredited HubSpot Platinum Solutions partner - Hundreds of successful website optimizations, redesigns and builds - 100+ 5-star reviews on the HubSpot Partner Directory - Long-standing Google Partner & Hotjar Partner [Get their advice](https://resources.meetkiwi.com/9-mistakes-tanking-website-performance#wcuhsp-form) ![A person on the computer](https://resources.meetkiwi.com/hs-fs/hubfs/1.%20Kiwi%20Content/Website%20Action%20Plan%20Promo/Website%20Action%20Plan%20Promo%20LP1.png?width=450&height=321&name=Website%20Action%20Plan%20Promo%20LP1.png) ## Don't let your website hinder productivity and performance Low traffic. Skyrocketing exit rates. Low conversions…AKA missed opportunities and lost revenue. A poorly performing website is more than just an inconvenience—it can majorly impact your business. [Fix your website](https://resources.meetkiwi.com/9-mistakes-tanking-website-performance#wcuhsp-form) ![People building a website](https://resources.meetkiwi.com/hs-fs/hubfs/1.%20Kiwi%20Content/Website%20Action%20Plan%20Promo/Website%20Action%20Plan%20Promo%20LP2.png?width=800&height=450&name=Website%20Action%20Plan%20Promo%20LP2.png) ## Optimize UX/UI, web content and more for better lead gen Your website is the foundation of all your marketing, sales and service efforts. Don't let technical errors, hum-drum content or compliance issues hold your back. Take control with these 9 clear fixes to turn your website from a clunky mess to a conversion machine. [Optimize your website](https://resources.meetkiwi.com/9-mistakes-tanking-website-performance#wcuhsp-form) ## By watching this video, you'll get step-by-step instructions on how to fix: ![not-found (1)](https://resources.meetkiwi.com/hubfs/1.%20Kiwi%20Content/Website%20Action%20Plan%20Promo/not-found%20(1).svg) Technical errors ![mobile-notch](https://resources.meetkiwi.com/hubfs/1.%20Kiwi%20Content/Website%20Action%20Plan%20Promo/mobile-notch.svg) Negative mobile experience ![map-location-track](https://resources.meetkiwi.com/hubfs/1.%20Kiwi%20Content/Website%20Action%20Plan%20Promo/map-location-track.svg) Unclear user journeys ![tachometer-alt-slow](https://resources.meetkiwi.com/hubfs/1.%20Kiwi%20Content/Website%20Action%20Plan%20Promo/tachometer-alt-slow.svg) Slow page loading ![discover](https://resources.meetkiwi.com/hubfs/1.%20Kiwi%20Content/Website%20Action%20Plan%20Promo/discover.svg) Stagnant SEO ![Laptop (1)](https://resources.meetkiwi.com/hubfs/1.%20Kiwi%20Content/Website%20Action%20Plan%20Promo/Laptop%20(1).svg) Poor web content ![universal-access](https://resources.meetkiwi.com/hubfs/1.%20Kiwi%20Content/Website%20Action%20Plan%20Promo/universal-access.svg) Compliance + accessibility minefields ![copy-alt](https://resources.meetkiwi.com/hubfs/1.%20Kiwi%20Content/Website%20Action%20Plan%20Promo/copy-alt.svg) Duplicate—or lacking—metadata ## Time to wrangle your poorly performing website Unlock instant access to our step-by-step video that'll reveal our agency's insider secrets for improving your HubSpot or WordPress website! [Watch the video now](https://resources.meetkiwi.com/9-mistakes-tanking-website-performance#wcuhsp-form) ![Kiwi-Logo_Full Color Black Type](https://resources.meetkiwi.com/hubfs/Kiwi-Logo_Full%20Color%20Black%20Type.svg) ![SolutionPartnerTierBadges-180x180](https://resources.meetkiwi.com/hubfs/SolutionPartnerTierBadges-180x180.png) ![SolutionsArchitectureDesignAccreditation534x534-e1771526265277](https://resources.meetkiwi.com/hs-fs/hubfs/SolutionsArchitectureDesignAccreditation534x534-e1771526265277.png?width=150&height=150&name=SolutionsArchitectureDesignAccreditation534x534-e1771526265277.png) ![PlatformEnablement534x534-e1771526243471-1](https://resources.meetkiwi.com/hs-fs/hubfs/PlatformEnablement534x534-e1771526243471-1.png?width=150&height=150&name=PlatformEnablement534x534-e1771526243471-1.png) ![OnboardingAccreditation534x534-e1771526223352-1](https://resources.meetkiwi.com/hs-fs/hubfs/OnboardingAccreditation534x534-e1771526223352-1.png?width=150&height=150&name=OnboardingAccreditation534x534-e1771526223352-1.png) ![CRMImplementationAccreditation534x534-e1771592870323-1](https://resources.meetkiwi.com/hs-fs/hubfs/CRMImplementationAccreditation534x534-e1771592870323-1.png?width=150&height=150&name=CRMImplementationAccreditation534x534-e1771592870323-1.png) [![WAP Video Still Footer](https://resources.meetkiwi.com/hs-fs/hubfs/1.%20Kiwi%20Content/Website%20Action%20Plan%20Promo/WAP%20Video%20Still%20Footer.png?width=706&name=WAP%20Video%20Still%20Footer.png "WAP Video Still Footer")](https://resources.meetkiwi.com/9-mistakes-tanking-website-performance#wcuhsp-form)